Most people think persuasion is about charisma.

It’s not.

It’s practical. Pragmatic. Skill-based.

This toolkit teaches you how.

Get Started

Executive Persuasion AI Tools

BA 708 — Based on “The Agenda Mover” by Samuel Bacharach

“If you can get an idea off the ground and see it through to implementation, then you can do anything. You will be a leader by definition.”— Scott Jenkins

Welcome to Executive Persuasion

This toolkit helps you apply the frameworks from the Executive Persuasion course to real organizational challenges. Most people think persuasion is about being charismatic. It’s not. It’s very practical, very pragmatic, and very skill-based.

Getting Started

Start by creating an initiative in the sidebar — this is the organizational change you want to drive (e.g., “Grow fixed income rapidly in APAC”). Your initiative connects all your stakeholder analysis, messaging, and planning across every tool.

All your work is saved locally in your browser and can be exported at any time.

The Four Phases

Phase 1: Anticipate Agendas

Map your political landscape before taking action. Identify stakeholders, map power dynamics, and anticipate objections.

Phase 2: Mobilize Campaigns

Create compelling messages and build your coalition. Tailor messages to archetypes, establish justification, and build credibility.

Phase 3: Negotiate Support

Address concerns and secure commitments. Reduce stakeholder anxiety, craft subtle power arguments, and plan effective meetings.

Phase 4: Sustain Momentum

Maintain support and build lasting change. Plan small victories, monitor coalition health, and keep stakeholders engaged.

Quick Start

  1. Create an initiative → Use the “+ New” button in the sidebar to define your organizational change
  2. New to the concepts? → Start with Deep Dive Learning
  3. Ready to analyze? → Walk through the Phase tools to build your persuasion strategy
  4. Want inspiration? → Check out Case Studies and Quotes & Wisdom