Deep Dive Learning
Master the core concepts of Executive Persuasion
The Four Persuasion Archetypes
Archetypes are determined by two dimensions: Goal Type (Tinkerer vs. Overhauler) and Execution Style (Planner vs. Improviser).
| Planner | Improviser | |
|---|---|---|
| Tinkerer | Traditionalist | Adjuster |
| Overhauler | Developer | Revolutionary |
Traditionalist (Tinkerer + Planner)
“Values order, stability, and clear-cut strategies”
Approach: Talk short-term, tactical benefits. Put everything on paper. Quantify when possible. Show detailed implementation plans.
They Fear: Untested ideas, vague plans, big sweeping changes.
Adjuster (Tinkerer + Improviser)
“Conservative but flexible. Knows change is needed but prefers small adjustments.”
Approach: Articulate the conservative nature of your ask. Present multiple paths. Ask for their opinions. Frame as “adjustment” not “overhaul.”
They Fear: Being locked into one path, big transformations, losing flexibility.
Developer (Overhauler + Planner)
“Grounded visionary who wants transformation with detailed planning.”
Approach: Show consequences were considered. Big plan broken into execution targets. GANTT charts. Vision + roadmap together.
They Fear: Unstructured change, ideas without implementation plans.
Revolutionary (Overhauler + Improviser)
“Wants big change now. Takes risks, agile and responsive.”
Approach: Talk game-changing potential. Stress urgency. Show flexibility to change course. Don’t bore them with excessive detail.
They Fear: Moving too slowly, bureaucracy, missing the window.